9 Best Brand24 Alternatives for Social Listening

Brand24 is a well-known social listening platform that tracks mentions across social media, blogs, news, and forums. It has built a solid reputation for real-time monitoring and sentiment analysis. But it is not the right fit for everyone. Some teams find Brand24's pricing too steep for what they get. Others need deeper analysis on specific platforms like Reddit rather than surface-level monitoring across dozens of sources. And some simply want a tool that does one thing exceptionally well instead of trying to do everything adequately.

Whatever your reason for exploring alternatives, the social listening landscape in 2026 offers plenty of options. This guide breaks down 9 of the best Brand24 alternatives, from specialized Reddit analysis tools to enterprise-grade platforms, so you can find the one that matches your budget, workflow, and research goals.

Why Look for Brand24 Alternatives?

Brand24 is a capable tool, but there are legitimate reasons to look elsewhere. The most common pain points we hear from teams switching away from Brand24 include:

• Pricing adds up quickly. Brand24's plans start at $119/month and scale to $399/month or more for advanced features. For teams that primarily need Reddit analysis or monitor a small number of keywords, that monthly commitment can be hard to justify.
• Surface-level platform analysis. Brand24 monitors many platforms but does not go deep on any single one. If Reddit is where your customers, competitors, and market conversations happen, you need thread-level analysis that general monitoring tools do not provide.
• No AI-powered insight extraction. Brand24 shows you mentions and basic sentiment, but it does not automatically extract pain points, feature requests, recurring themes, or actionable recommendations from conversations.
• Overkill for focused research. If your research centers on one or two platforms, paying for a tool that monitors the entire internet means paying for capabilities you do not use.

The right alternative depends on what matters most to you: depth of analysis, breadth of coverage, price, ease of use, or some combination of these factors. Let us walk through the top 9 options.

The 9 Best Brand24 Alternatives

1. Reddily -- Best for Reddit-Specific Deep Analysis

Reddily is an AI-powered Reddit analysis platform that uses Google Gemini AI to extract structured, actionable insights from Reddit threads and discussions. Unlike broad social listening tools that treat Reddit as one data source among many, Reddily is built from the ground up for Reddit's unique structure of threads, comments, upvotes, and community dynamics.

The platform works through a Chrome extension and a web dashboard. The Chrome extension lets you analyze any Reddit thread with a single click while browsing. The dashboard supports batch analysis, where you can search for a keyword and analyze up to 25 relevant threads simultaneously. Every analysis produces structured output including sentiment breakdowns, pain point detection, feature request extraction, recurring themes, key quotes, and actionable recommendations.

Key strength: The deepest Reddit analysis available. While Brand24 tells you that your brand was mentioned on Reddit, Reddily tells you exactly what users said, how they feel, what they want, and what you should do about it.

Pricing: Pay-per-analysis with no subscriptions. 5 free credits on signup, then $2.99 for 10 credits ($0.30 per analysis). No monthly fees, no contracts, no minimum commitments.

Best for: Product managers, startup founders, market researchers, and anyone who relies on Reddit for customer insights and competitive intelligence.

2. Mention -- Best for Real-Time Brand Monitoring

Mention is a social listening and media monitoring tool that tracks brand mentions across social networks, news sites, blogs, forums, and review sites. It offers real-time alerts, competitive analysis features, and a clean dashboard for monitoring multiple brands and keywords. Mention strikes a balance between affordability and coverage that makes it a popular Brand24 alternative for marketing teams.

Key strength: Real-time alerts and an intuitive interface make it easy to stay on top of brand mentions across the web without a steep learning curve.

Pricing: Plans start at $49/month for basic monitoring. Professional and enterprise tiers offer more keywords, alerts, and historical data access.

Best for: Marketing teams that need multi-platform brand monitoring at a lower price point than Brand24.

3. Brandwatch -- Best Enterprise Social Intelligence

Brandwatch is one of the most powerful enterprise social listening platforms available. It monitors conversations across dozens of channels, offers deep historical data access, custom AI classifiers, and sophisticated dashboarding and reporting capabilities. If you need to understand global brand perception across every digital channel, Brandwatch delivers the breadth and analytical depth that enterprise teams require.

Key strength: Comprehensive multi-channel coverage with advanced analytics, historical trend data, and enterprise-grade reporting.

Pricing: Enterprise pricing starting around $800/month. Most deployments cost $1,000 to $3,000/month depending on data volume and user seats. Annual contracts are standard.

Best for: Large enterprises, agencies, and research firms that need to monitor brand perception across the entire internet with advanced analytical tools.

4. Talkwalker -- Best for Visual and Video Monitoring

Talkwalker is a consumer intelligence platform that covers social media, news, blogs, forums, and uniquely excels at image and video recognition. It can detect your brand logo in images and videos posted online, even when the brand is not mentioned in the text. This makes it valuable for brands with strong visual identity that want to track unofficial use of their logos, products, and packaging across the internet.

Key strength: AI-powered image and video recognition that catches brand mentions traditional text-based tools miss entirely.

Pricing: Enterprise pricing, typically starting around $9,600/year. Custom quotes based on features and data volume.

Best for: Consumer brands, media companies, and marketing teams that need to track visual brand presence alongside text mentions.

5. Hootsuite -- Best for Social Management Plus Listening

Hootsuite is primarily a social media management platform for scheduling posts and managing multiple accounts, but its listening features have matured significantly. Hootsuite Listening allows you to monitor keywords, brand mentions, and industry trends across major social platforms. For teams that already use Hootsuite for publishing and engagement, adding listening capabilities creates a unified workflow.

Key strength: Combines social media publishing, engagement, and listening in a single platform, eliminating the need for separate tools.

Pricing: Professional plans start at $99/month. Listening features are included in Business and Enterprise tiers, which start at $249/month.

Best for: Social media teams that already use Hootsuite for content management and want to add listening without adopting a separate tool.

6. Sprout Social -- Best for Team Collaboration

Sprout Social is a social media management and analytics platform with built-in listening capabilities. Its strength lies in team workflows: shared inboxes, approval chains, task assignment, and collaborative reporting. The listening module tracks keywords and trends across major social platforms and provides sentiment analysis, share of voice metrics, and competitive benchmarking.

Key strength: Team-oriented workflows and collaborative features that integrate listening with publishing, engagement, and reporting.

Pricing: Plans start at $249/month per seat. Listening features are available as an add-on to Professional and Advanced plans.

Best for: Mid-size to large marketing teams that need a collaborative platform combining social management with listening and analytics.

7. Awario -- Best Budget Multi-Platform Monitoring

Awario is a social listening tool that monitors mentions across social media, news, blogs, forums, and the web. It positions itself as an affordable alternative to enterprise tools, offering Boolean search, sentiment analysis, and influencer identification at a price point accessible to small businesses and freelancers. Awario crawls the web independently rather than relying solely on API integrations, which gives it broader coverage in some areas.

Key strength: Affordable multi-platform monitoring with Boolean search capabilities that rival more expensive tools.

Pricing: Plans start at $49/month for basic monitoring. Pro and Enterprise tiers offer more mentions, keywords, and team features.

Best for: Small businesses and freelancers who need multi-platform social listening without enterprise pricing.

8. Keyhole -- Best for Hashtag and Campaign Tracking

Keyhole specializes in hashtag tracking, campaign monitoring, and social media analytics. It excels at measuring the reach and impact of specific hashtags, campaigns, and events in real time. The platform also offers profile analytics, competitive analysis, and influencer tracking. For teams running social campaigns and needing to measure performance across platforms, Keyhole provides focused, actionable metrics.

Key strength: Real-time hashtag and campaign tracking with detailed reach, impressions, and engagement metrics.

Pricing: Plans start at $63/month. Higher tiers offer more tracked profiles, keywords, and historical data.

Best for: Marketing teams and agencies that run social media campaigns and need to track hashtag performance and campaign impact.

9. Google Alerts -- Best Free Basic Monitoring

Google Alerts is a free service that sends email notifications when new content matching your keywords appears in Google's search index. It covers news sites, blogs, forums, and some social content. While it is not a true social listening tool, it provides a baseline level of web monitoring at zero cost. For individuals and small teams with no budget for social listening, it is a starting point.

Key strength: Completely free with no setup beyond entering keywords and an email address.

Pricing: Free.

Best for: Individuals and bootstrapped teams who need basic web monitoring with zero investment. Best paired with a specialized tool like Reddily for platforms where Google Alerts coverage is limited.

Comparison Table: Reddily vs Brand24

Since many teams searching for Brand24 alternatives are specifically looking for better Reddit analysis, here is a direct comparison of Reddily and Brand24 across key features.

Deep Platform Analysis vs Broad Monitoring

The most important decision when choosing a Brand24 alternative is whether you need depth or breadth. This distinction shapes everything: the tool you choose, the insights you get, and the price you pay.

Broad monitoring tools like Brand24, Mention, Awario, and Hootsuite are designed to cast a wide net. They track your keywords across dozens of platforms and data sources, alerting you when something is mentioned. This is valuable for brand reputation management, PR crisis detection, and general awareness of what people say about you across the internet. The tradeoff is that the analysis on any single platform tends to be shallow -- you see that you were mentioned, and you get a basic sentiment score, but you do not get deep, structured analysis of what was actually said.

Deep platform analysis tools like Reddily take the opposite approach. Instead of monitoring everything everywhere, they focus on one platform and analyze it thoroughly. Reddily does not just tell you that someone mentioned your brand on Reddit. It reads the entire thread, understands the comment hierarchy and upvote patterns, and uses Google Gemini AI to extract structured insights: what specific pain points users raised, what features they requested, how the community sentiment breaks down, which opinions resonated most, and what actionable steps you should take based on the conversation.

For many teams, the answer is not either-or. The most effective research stack combines a broad monitoring tool for awareness across all channels with a specialized tool for deep analysis where it matters most. If Reddit is a significant source of customer feedback, competitive intelligence, or market insights for your business, pairing a general monitoring tool with Reddily gives you both the breadth and depth you need.

How to Choose the Right Brand24 Alternative

With nine options on the table, narrowing down the right choice comes down to answering a few key questions about your situation:

What is your primary platform? If Reddit is where your most valuable conversations happen, Reddily gives you unmatched depth on that platform at a fraction of the cost of general tools. If you need to monitor Twitter, Instagram, news, and blogs equally, a multi-platform tool like Mention or Awario makes more sense.

What is your budget? If you have zero budget, start with Google Alerts and Reddily's 5 free credits. If you can spend $50 to $100 per month, Mention or Awario cover multi-platform monitoring. If you have enterprise budgets, Brandwatch or Talkwalker offer the most comprehensive capabilities.

Do you need analysis or just monitoring? Most Brand24 alternatives focus on monitoring -- telling you where and when you were mentioned. Reddily is one of the few that focuses on analysis -- telling you what people actually think, want, and need based on deep AI-powered examination of conversations. If actionable insights matter more than mention counts, prioritize analysis capabilities.

How big is your team? Solo researchers and small teams benefit from tools that work immediately with no setup overhead. Reddily's Chrome extension and pay-per-analysis model are designed for this. Larger teams with dedicated social listening analysts can justify the setup time and training that enterprise tools like Brandwatch and Sprout Social require.

The Bottom Line

Brand24 is a solid social listening tool, but it is not the only option and it is not the best option for every use case. If you need deep, AI-powered analysis of Reddit conversations, Reddily delivers more actionable insights at a lower cost. If you need broad multi-platform monitoring on a budget, Mention and Awario are strong alternatives. If you need enterprise-grade analytics across every channel, Brandwatch and Talkwalker are worth the investment.

The social listening market has matured to the point where you do not have to compromise. Specialized tools like Reddily can work alongside broader platforms, giving you both the depth and breadth your research demands. Start with the platform that matters most to your business, get deep insights there, and expand your monitoring stack as your needs grow.